Academic Director · Berlin School of Business and Innovation

Building the institutions
where AI meets education.

Dr. Okan Tansu, FRSA — over two decades leading faculty strategy, curriculum innovation, and the integration of generative AI and immersive technology into higher education. Creator of the first private Metaverse University Campus and strategic advisor to global brands including BMW, Land Rover, and Tchibo.

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20+
Years in academic leadership & higher-education strategy
65%
Faculty enrolment growth achieved at BSBI
1st
Private Metaverse University Campus, conceived & launched
15+
Years advising global brands on strategic communication
OT
Profile

A strategist at the intersection of academia and emerging technology.

Dr. Okan Tansu holds a PhD in Communication, Marketing, and Management, and served successfully as Academic Director at Berlin School of Business and Innovation (BSBI), following his tenure as Dean of the Faculty of Creative Industries. His work centers on AI-enhanced pedagogy, digital transformation in higher education, and the strategic governance of international academic partnerships across Berlin, Hamburg, and Amsterdam.

Before BSBI, he taught at institutions including Macromedia University, CBS International Business School, and XU Exponential University — alongside Erasmus appointments in Helsinki, Madrid, and Athens. He spent fourteen years as Vice Dean of the Faculty of Communication at Bilgi University, Istanbul.

Beyond the classroom, he has spent over fifteen years as a strategic communication consultant to global organizations — auditing crisis response, stakeholder engagement, and AI-enabled communication strategy for clients including BMW, Land Rover, Mini Cooper, and Tchibo.

"The role of the academic leader is no longer to guard the curriculum — it is to keep it alive."
Areas of Expertise

Four pillars of practice, built over two decades.

01

Academic Leadership

Faculty strategy, curriculum innovation, quality assurance, and accreditation across multi-campus institutions.

02

AI & EdTech

Generative AI integration into curricula, adaptive learning systems, and institutional AI policy design.

03

Metaverse & Immersive Learning

Conceptualized and built the first private Metaverse University Campus — finalist, World Metaverse Council Summit Awards.

04

Strategic Communication

Crisis communication, stakeholder engagement, and consulting for international consumer brands.

Career Record

A ledger of institutions and appointments.

2026

Academic Director

Berlin School of Business and Innovation (BSBI) — Berlin & Hamburg, Germany

Leading strategic development, academic governance, and curriculum innovation; spearheading digital transformation, AI integration, and Metaverse education across campuses.

2023 — Present

Editorial Board Member

Immersive Technologies and Metaverse Studies Journal, Oxford Brookes University

Peer review and editorial guidance on scholarship in immersive technology and metaverse-based education.

2017 — 2024

Part-Time Lecturer

Macromedia University of Applied Sciences · CBS International · XU Exponential University

Teaching digital transformation, communication theory, digital marketing, and social media strategy across three German institutions.

2005 — Present

Strategic Communication Consultant

Kano Consultancy — Hamburg, Germany

Advising Borusan Istanbul (BMW, Land Rover, Mini Cooper), DSM Group, Eren Energy, and Tchibo TR on communication strategy and crisis management.

2001 — 2015

Assistant Professor & Vice Dean

Faculty of Communication, Bilgi University — Istanbul, Turkey

Fourteen years of academic leadership, curriculum committee membership, and founding the Communication & Sports track.

FRSA — Fellow, Royal Society of Arts World Metaverse Council Summit Awards — Finalist PhD — International Relations & Communication, Marmara University AI + Learning & Development — AICerts, 2025 Metaverse Expert — Blockchain Council, 2022 Leaders of Learning — Harvard University X, 2019
Selected Publications

Research on digitization, AI, and communication.

2025
Using Artificial Intelligence to Influence Positive Changes in People's Behavior via Marketing Efforts
Nova Science Publishers
2022
Pandemics and Consumer Behavior — Mutation of the Old Virus in a Society with a New God
Nova Science Publishers
2021
Digicrimination in Covid Times
Transmedia Cultures, Peter Lang, Oxford
2018
Digicrimination — Those Are the Good Times: A New Type of Discrimination That Came With Digitization
Peter Lang AG
2003
September 11: Early Thoughts on the Imbrication of Security, ICT, and International Relations
Perspectives on Global Development and Technology
Get in Touch

Open to partnerships, speaking engagements, and academic collaboration.